Website copy often gets written in pieces, leading to a fragmented voice and unclear calls to action. I audit and polish the text across your key website pages—like your homepage, services and about page—to ensure it reads as one coherent, compelling story. My edit focuses on user experience: simplifying jargon, creating consistent button text, improving headline hierarchy and ensuring every paragraph has a clear job.

You’ll receive an audit and polish of up to 5 key website pages, totaling approximately 2,000 to 3,000 words. The work format is written communication via shared document. To begin, you provide your website copy or live URLs, brand voice guidelines, target audience and any existing style preferences. I provide feedback in a shared document with in-line comments and suggestions, plus annotated screenshots that show how the text functions in the actual layout.

This is a collaborative edit. I don’t rewrite your entire site from scratch but refine what you have to be more direct and effective. I check for tone consistency, eliminate redundant value propositions and sharpen your value propositions. Good web copy guides a visitor naturally toward taking a step, whether that’s booking a call, signing up for a list or making a purchase. I apply principles from clear marketing communication and focus on the practical goal of each page. The process includes one revision round after you review the initial edits. There is no limit on iterations within this single revision round.

SaaS founders, consultants and small business owners with a live website that isn’t converting as well as they’d like find this service useful. It also works for teams who have patched together content over time and need an external eye to unify it. I need view-only access to your current site and any brand voice guidelines you use before starting.