This package delivers a cohesive set of custom Lightroom presets designed to give your entire feed or website a warm, airy and consistent color theme. Instead of grading individual photos, I create the tools for you to apply your signature look quickly. A unified palette makes your content instantly recognizable and builds a stronger visual brand.

I start by analyzing a sample of your current photography—paying attention to your typical lighting conditions, subjects and desired mood. Then I craft a suite of presets. This usually includes a main all-purpose preset, a brighter variant for indoor shots, a more contrast-rich option for food or products, a portrait-specific preset that perfects skin tones and a black and white conversion that matches the tonal style. Each preset is fully adjustable. Send me up to 10 sample photos for preset creation. Within 3-5 days, you’ll receive a suite of 5 to 7 complementary presets in both LRTEMPLATE and XMP formats for Lightroom Classic and CC. I also include a detailed guide on how to apply them and make minor tweaks for best results, along with sample edited DNG files so you can see the adjustments in action. The work format includes a 30-minute call to discuss your desired style, followed by written communication via shared folder. To begin, you provide your sample photos and describe your typical lighting conditions, subjects and desired mood.

I start by analyzing a sample of your current photography—paying attention to your typical lighting conditions, subjects and desired mood. Then I craft a suite of presets. This usually includes a main all-purpose preset, a brighter variant for indoor shots, a more contrast-rich option for food or products, a portrait-specific preset that perfects skin tones and a black and white conversion that matches the tonal style. Each preset is fully adjustable.

This solution benefits lifestyle bloggers, small boutique owners and content creators who publish regularly and need efficiency without sacrificing a professional look. The warm, airy style feels positive, clean and aspirational, which works well for wellness, family, home decor and product-focused accounts. My preset designs are informed by analyzing successful visual brands, focusing on how they maintain color consistency across different types of images to create a harmonious grid.