When someone searches for a plumber or an accountant, their intent is immediate. Your ad copy needs to match that intent and convince them to click your result, not the three others shown. I write focused search ad campaigns for local service businesses.

The copy includes specific differentiators like “24/7 Emergency Service,” “Free Upfront Quotes” or “Locally Owned & Operated” that matter in competitive local markets. I also provide straightforward ad extensions—sitelink ideas, callout snippets and a structured snippet—to make your ad take up more real estate on the results page. My approach is based on managing local service ad accounts for five years; I know which phrases convert for trades, professional services and medical practices.

You’ll get three expanded text ads or two responsive search ads per ad group, built around a core set of fifteen targeted keywords, totaling approximately 1,000 to 1,300 words combined (approximately 200 to 260 words per ad). The work format is written communication via shared document. To begin, you provide your service details, local service areas, key differentiators and any existing keyword research. You’ll get ad copy built around a core set of fifteen targeted keywords that I will research and suggest.

The process includes one revision round to refine the messaging or adjust keyword integration. There is no limit on iterations within this single revision round. You receive all copy in a format you can paste directly into your ad platform, along with simple notes on how to structure your campaign for the best results.