This package delivers three expanded text ad sets and three responsive search ad sets, tailored for a local service like plumbing, HVAC, dentistry or legal services. The copy is written for the intent-driven moment someone is searching for a solution.

You’ll receive six ad sets total (three expanded text ads and three responsive search ads), totaling approximately 1,200 to 1,500 words combined (approximately 200 to 250 words per ad set). The work format is written communication via shared document. To begin, you provide your service details, local service areas, key differentiators and target keywords. Each ad set includes multiple headlines and descriptions that highlight urgency, credibility and a clear call to phone or book.

You get a spreadsheet with all assets organized by campaign theme, making it simple to upload directly to your ad platform. I write with local modifiers, keyword insertion and strong CTAs that work for service-area businesses. The goal is to maximize click-through rate on competitive, high-intent keywords. I’ve written search ads for numerous local businesses, and the consistent finding is that ads mentioning specific services, local areas and a direct benefit like ‘fast response’ or ‘free estimate’ perform best. The process includes one revision round to refine the messaging or adjust keyword integration. There is no limit on iterations within this single revision round. This service suits business owners or marketers who understand their keywords but need professional ad copy that stands out in the search results and gets the phone to ring.