Hand-drawn typography, muted color palettes and textured backgrounds can make a small-batch brand feel authentic and established. I design websites for craft breweries, bakeries, coffee roasters and artisan food producers that lean into a retro or vintage aesthetic to tell a story of quality and tradition. The design often features a custom illustrated header, section dividers that look like label borders and product displays that mimic old-fashioned catalog layouts. The package includes the design for three key pages: a homepage that establishes the brand’s heritage, a product page that showcases your offerings with descriptive detail and an ‘Our Story’ page that visually presents your process or founders. You get the Adobe XD source file with all assets, high-resolution PNG exports of each page and PDF mockups that show the design in context on a laptop and phone screen. I source and license retro-style stock imagery or create simple custom illustrations to fit the theme. This isn’t about making your site look old, but about using classic design motifs to communicate craftsmanship. Think of the warmth of a local brewery’s website or the tactile feel of a specialty chocolate maker’s online presence. The navigation and shopping functions remain modern and easy to use, ensuring the vintage style doesn’t hurt usability. With over fifty projects for independent food and beverage brands, I know how to balance character with conversion, making sure your site still effectively sells your products.