A documented content strategy is what turns random blog posts into a system that attracts and converts your ideal customers. I build a three-month roadmap that aligns your content with specific business goals, whether that’s lead generation, product education or establishing thought leadership. This isn’t a list of generic topics—it’s a tactical plan with clear ownership and metrics for success.

You receive a comprehensive strategy document that outlines your core content pillars, target audience personas with their specific pain points, and a detailed editorial calendar for the upcoming quarter. The calendar specifies each piece’s format, primary keyword, target stage in the customer journey and a suggested owner. I also provide a competitive content analysis and a Miro board that visually maps your content ecosystem, showing how each piece connects and supports the others. I include two rounds of adjustments to refine the plan based on your team’s capacity and upcoming product launches.

This service works because it provides focus and eliminates guesswork. I’ve developed these plans for over thirty tech startups, and the common thread for success is moving from reactive publishing to a scheduled, intentional system. A clear blueprint helps your marketing team execute consistently, makes it easier to repurpose content across channels and allows you to measure what actually drives pipeline growth.

It’s particularly valuable for B2B SaaS companies with complex products, as it structures content to educate prospects through a considered buying process. My background combines content creation with product marketing, so I focus on bridging the gap between what your audience searches for and what your product actually delivers.