Scrolling stops when ad copy speaks directly to a customer’s problem. I write social media ad sets that focus on the specific frustration your product solves, using a direct response framework that prioritizes clarity and action over cleverness.

We’ll work with your existing brand voice or develop one that converts, focusing on benefit-driven language that turns scrollers into clickers. I structure ads to work within the platform’s constraints, keeping the crucial message above the fold and using social proof naturally. My background in managing significant monthly ad spend for DTC brands taught me what copy metrics social media algorithms reward—primarily engagement and click-through rate. The process includes one revision round to refine the messaging or adjust the ad concepts. There is no limit on iterations within this single revision round. This service works for e-commerce stores in fashion, home goods, beauty and tech accessories that need to lower their cost per purchase and scale winning products.

You’ll receive three distinct ad concepts for a single product or promotion, totaling approximately 1,500 to 2,000 words combined (approximately 500 to 670 words per concept). The work format is written communication via shared document. To begin, you provide your product details, target audience, key benefits and any existing ad examples. Each concept includes a primary headline, four supporting ad copy variations and five targeted call-to-action button texts.