E-commerce success depends on campaigns that stop the scroll and drive action. This creative direction consultation moves you from a basic sales idea to a fully-fledged campaign concept with clear execution steps. I help you develop a strong creative hook, a consistent visual language and a cross-channel content plan tailored for platforms like Instagram, TikTok, email and your website.

The process begins with a review of your product, target audience and campaign objectives. I then conduct two 75-minute strategic consultation sessions via video call where we explore creative concepts, visual themes and messaging approaches. We work through exercises to identify the campaign’s core narrative and how it adapts across different channels.

The deliverable is a comprehensive Campaign Creative Blueprint (18-22 pages) in PDF format. This document defines the campaign’s core narrative, three key visual themes and tonal guidelines. It includes a detailed content asset checklist specifying what needs to be created for each channel—from hero visuals to story templates. I also provide reference examples for art direction, styling and composition that fit the chosen concept.

The blueprint includes a content calendar framework showing how the campaign unfolds across channels over its duration. You receive all visual references compiled in a separate digital moodboard file for easy sharing with your creative team.

The package includes one revision round to refine the blueprint based on your team’s feedback. All materials are provided as editable Word documents and PDFs.

Why does this structured approach work? It eliminates guesswork and last-minute scrambling for your content team or photographers. Having an approved creative direction upfront ensures all produced assets are on-brand and work together harmoniously, which increases campaign impact. It turns a marketing tactic into a cohesive brand story that resonates with your audience.

This consultation benefits direct-to-consumer brands, product-based businesses and e-commerce stores launching new collections or seasonal promotions. It is designed for founders and marketing managers who need to translate business objectives into a compelling creative plan that their team can execute with confidence.