A short, warm acoustic melody can make business feel like a friend. I write and record custom folk-inspired jingles that are simple, heartfelt and built around your business name or tagline. Performed on real acoustic guitar and mandolin with soft vocals, this style creates an immediate sense of authenticity and community connection, perfect for a radio spot, website background or social media video.

You receive one complete 30-second jingle with lyrics that incorporate your business name and a core message. The process is quick and collaborative: you provide your business name and maybe a short tagline, and I handle the melody, chords, arrangement and recording. The final delivery includes the full 30-second mix, plus two shorter ‘logo stingers’—a 5-second and a 10-second version of the most catchy musical phrase, perfect for repeating as an audio logo. All files come as WAV and MP3. I record the parts myself in my home studio, ensuring a consistent, live-performance feel.

This approach is effective because it feels human and unpolished in the right way. It taps into the same genuine vibe that makes artists like Gregory Alan Isakov or The Lumineers connect with listeners. For a local bakery, bookstore or craft brewery, a overly produced pop jingle might feel insincere. A simple guitar line and a clear, sung name feels memorable and trustworthy. I’ve created these for over fifty small businesses, from farmers’ markets to physical therapy clinics, and the common thread is they want to sound like they’re part of the neighborhood, not a distant corporation.

It works great for family-owned restaurants, boutique shops, artisan product makers, local service providers and community-focused nonprofits. The jingle becomes a small but distinctive part of their brand identity, something that sets their audio apart in a local ad buy or on their own YouTube channel. It’s music that doesn’t try to be grandiose, just genuine and pleasant to hear.