Managing a blog, news site or content hub with multiple writers requires more than a voice—it needs a full editorial system. I compile comprehensive content style guides that combine brand voice with hard rules for grammar, formatting, sourcing and SEO. This is for media companies, content marketing teams or any organization that publishes regularly and needs to maintain quality and consistency at scale.

My work with editorial teams has shown that clear rules actually boost creativity by removing trivial debates. Writers can focus on their ideas instead of worrying about formatting. This guide serves as an impartial referee, ensuring the final output feels cohesive no matter who wrote the first draft. We’ll build it to be a living document, with a clear process for suggesting updates, so it evolves with your publication and remains a useful tool for your team for years.

You’ll have a comprehensive style guide totaling approximately 12,000 to 18,000 words. The work format includes a 60-minute call with editorial leads, followed by written communication via shared document. To begin, you provide your existing content, editorial standards, target audience information and any existing style preferences. The package includes a detailed manual covering four key areas. First, the foundational brand voice and narrative principles.

Second, a detailed style section covering your chosen dialect (e.g., US English), punctuation preferences, headline conventions, inclusive language guidelines and formatting rules for lists, blockquotes and data. Third, process guidelines for fact-checking, sourcing images, using internal links and applying basic SEO best practices. Fourth, a library of 15-20 templates for common content types like listicles, how-to guides and interview transcripts. You receive a master PDF, editable templates and even a configuration file for style checking tools to enforce your style rules automatically.

The process includes two revision rounds to refine the guide or adjust the style rules. There is no limit on iterations within these two revision rounds.