A memorable character can embody your brand’s feeling better than any product shot. I develop short commercial scripts centered on a specific character or scenario that showcases your product’s role in a lifestyle, ideal for brands in fashion, outdoor gear or home wellness.

The narrative shows, rather than tells, how your product integrates into a moment of achievement, relaxation or connection. I deliver the script in standard screenplay format for industry familiarity, a PDF for easy sharing and a simple mood board of visual references to communicate the desired tone and aesthetic to a director. This approach builds affinity. I define a character your target customer recognizes or aspires to be and place them in a relatable, aspirational scenario. The product becomes a prop in a story the viewer wants to join. The process includes two revision rounds to refine the character or adjust the narrative. There is no limit on iterations within these two revision rounds. This suits established lifestyle brands looking to elevate their video content beyond standard catalog ads. The process involves collaborative brainstorming to nail the character’s voice and the scenario’s authenticity, ensuring the final spot feels genuine and engaging.

You’re going to get one complete 60 to 120-second script, totaling approximately 300 to 500 words of spoken copy. The work format includes a 45-minute call to understand your brand vision, followed by written communication via shared document. To begin, you provide your brand story, target audience, product details and any existing brand guidelines. You get a script that tells a mini-story. The package includes character profiles, setting descriptions and dialogue that feels natural and unscripted.