Tech companies often sound the same, using vague words like innovative and scalable. I build a voice guide that gives your startup a distinct personality, one that connects with developers and decision-makers alike. This isn’t a list of generic adjectives. It’s a practical playbook with real examples, tone shifts for different situations and clear rules for your team to follow.

You’ll receive a brand voice guide totaling approximately 5,000 to 7,000 words. The work format includes a 45-minute call to understand your brand, followed by written communication via shared document. To begin, you provide your existing content, competitor analysis, target audience information and any existing brand values. You receive a complete brand voice and messaging guide. It starts with foundational pillars that define your core personality, moving into practical application with dos and don’ts for website copy, blog posts and support documentation.

I include a glossary of preferred terms and phrases that fit your niche, along with alternatives for overused tech jargon. The guide shows how your voice should adapt from a celebratory launch announcement to a clear, empathetic troubleshooting guide. Final delivery is a well-designed PDF for sharing, an editable document for internal collaboration and a streamlined template if that’s your team’s hub.

I’ve developed these guides for numerous B2B tech companies. The goal is to sound human and helpful, not like a faceless corporation. The guides ensure that whether a developer or a CEO is reading, the message feels coherent and trustworthy. The process includes two revision rounds to refine the guide or adjust the voice attributes. There is no limit on iterations within these two revision rounds.

This service works for seed-stage startups building their first consistent messaging and established SaaS companies formalizing their voice for a growing content team. We’ll base everything on your existing values and customer conversations, creating a system that scales with your marketing efforts without losing the core personality that made people interested in the first place.