A consistent voice makes your ads recognizable across every platform. I create a practical brand voice guide that defines how your startup should sound in all marketing copy, complete with real examples for ads.

You’ll receive one complete brand voice guide with applied examples, totaling approximately 2,500 to 3,500 words. The work format includes a 60-minute discovery call to understand your brand voice goals, followed by written communication via shared document. To begin, you provide your brand background, target audience, existing marketing materials and any brand guidelines. The guide outlines three to four core voice attributes, like ‘Knowledgeable but approachable’ or ‘Bold but not arrogant.’ For each attribute, I provide dos and don’ts, comparing your target voice to effective brand examples.

The key deliverable is a set of applied examples: I rewrite the same ad message in three different competitor voices and then in your newly defined voice. This shows your team the tangible difference a voice makes. You also get a checklist for reviewing future ad copy. This isn’t abstract branding theory. It’s a working document for founders and marketing teams who need to delegate ad writing without losing consistency, ensuring your paid social, search and email ads all feel like they come from the same company. The process includes two revision rounds to refine the voice attributes or adjust the examples. There is no limit on iterations within these two revision rounds.