Marketing campaigns spread across emails, ads, social posts and landing pages can easily sound like they’re from different companies. I perform a consistency edit on your full campaign copy to lock in a unified brand voice. Working from your brand voice guide, I adjust tone, diction and sentence patterns so every touchpoint feels recognizably you.

It suits marketing directors and content managers at small to mid-sized businesses who are launching a new product or seasonal campaign and want a cohesive customer experience. It works best when you provide all the copy assets together and a clear, actionable brand voice document. This service is the final polish before launch, ensuring your message is not only correct but coherent.

You’re going to get a consistency edit of your campaign copy, covering up to 5,000 words across multiple assets. The work format is written communication via shared document. To begin, you provide all campaign copy assets, your brand voice guide, target audience and any specific messaging requirements. The delivery includes the fully edited copy in an organized deck and a short alignment report that notes any deviations from your guide and suggests minor updates to the guide itself if gaps are found.

This process turns your voice guide from a static document into a practical tool. I check for adjective alignment, pronoun use, formality level and the balance between features and benefits. If your brand is friendly and helpful, I’ll ensure the ad copy doesn’t accidentally slip into being salesy or aggressive. Without this guardrail, customer trust can erode because the brand feels inconsistent or inauthentic. The process includes one revision round after you review the initial edits. There is no limit on iterations within this single revision round.