Hand-drawn typography gives a boutique brand a personal, artisanal feel. In the same way, your brand’s written voice needs that human touch. I craft voice guidelines for lifestyle brands, coaches and creators that sound less like a corporate manual and more like a conversation with a trusted friend. This service is for businesses built on a personal connection, where the founder’s personality is a key part of the brand.

You’ll receive a voice guide totaling approximately 4,000 to 6,000 words. The work format includes a 45-minute call to understand your brand personality, followed by written communication via shared document. To begin, you provide your existing content, founder’s story, target audience information and any existing brand materials. The core deliverable is a voice guide built around a ‘character sheet’ for your brand.

We’ll define its core personality, its conversational quirks, the stories it tells and even the phrases it would never use. You get a main guide with detailed explanations, a one-page ‘voice snapshot’ for quick reference and a set of 10-15 before-and-after examples showing how to transform generic copy into your distinctive voice. I also include a short audio summary walking you through the key points, which many of my clients find helpful for sharing the vision with their team or virtual assistant.

This approach helps because authenticity sells in crowded spaces like wellness, fashion or personal development. We’ll move beyond basic traits like ‘friendly’ and ‘inspirational’ to specific details: how you use humor, how personal you get, how you balance aspiration with relatability. The guidelines will cover your primary channels—social media captions, newsletter writing, website copy—and show how the voice stays consistent but adapts its energy for each format. The process includes one revision round to refine the voice or adjust the character attributes. There is no limit on iterations within this single revision round.

With a background in both copywriting and community management, I focus on how a voice fosters connection. We’ll identify the exact words your ideal customer uses and mirror them back. We’ll establish a cadence for your sentences that feels natural, whether you’re writing a long-form blog post or a quick social media tip. The result is a clear, usable framework that helps you, or anyone writing for you, sound consistently like ‘you’ everywhere you show up online.