People hire people, not just services. An About page is your chance to build that connection. I help consultants, coaches and small agencies tell their story in a way that builds credibility and feels genuinely human.

This service benefits independent consultants, financial advisors, marketing agencies, therapists and other service providers where trust is the main currency.

My service covers one complete About page, totaling approximately 600 to 900 words. The work format is written communication via email or shared document. To begin, you provide brief background notes, a client win you’re proud of and a common misconception in your field. We’ll work together to craft a narrative that goes beyond a resume. You receive a complete About page draft structured to build rapport. It starts with a hook that identifies a common client problem, introduces your philosophy or ‘why’, outlines your relevant journey and expertise without arrogance and ends by clearly directing the reader to the next step.

I avoid clichés like ‘passionate’ and ‘dedicated’ in favor of specific anecdotes or observations that reveal your character. The page shouldn’t be a biography; it should be a bridge. The result is copy that sounds like you, explains what you do differently and makes a potential client feel they’re in good hands. The process includes one revision round to refine the narrative or add specific details. There is no limit on iterations within this single revision round.