Writing for animation means every line needs to paint a picture. I craft scripts for 2D or 3D animated explainers that use character dialogue and visual metaphors to make abstract ideas tangible and memorable.

You’ll receive one complete animated explainer script, totaling approximately 300 to 500 words of dialogue plus action descriptions. The work format includes a brief call (30 minutes) to understand your brand voice, followed by written communication via shared document. To begin, you provide your product details, target audience, key message and any existing brand guidelines. The package includes a full script with distinct character voices, detailed scene descriptions for the animator and precise timing for visual gags or transitions.

I define two or three central characters that represent your customer, a problem and your solution, giving them personality traits and speech patterns that align with your brand voice. The script balances spoken dialogue with visual action, ensuring the animation carries the story even with the sound off. You’ll get a beat board – a simple visual outline with keyframes – to show the flow of the narrative before full storyboarding begins. This approach works well for apps, educational platforms and services where the user journey has emotional highs and lows. The process involves understanding your customer’s frustrations and aspirations so the characters feel relatable, not generic. The process includes two revision rounds to refine the dialogue or adjust the character voices. There is no limit on iterations within these two revision rounds.

The last script is a blueprint for an animation studio to produce a video that stands out for its charm and clarity, not just its motion graphics.