Consistency on social media is less about posting every day and more about having a repeatable system for what to post. I create a daily content plan for Instagram, TikTok and Facebook that balances product promotion, audience engagement and brand storytelling.

Your package contains a detailed Google Sheet calendar with ninety days of pre-written captions, visual concepts and relevant hashtags. Each week follows a themed structure—like Product Education Monday, Customer Feature Wednesday and Industry Tip Friday—to give your feed variety and predictability. You also get a visual brief for each post concept and a set of customizable Canva templates sized for Stories, Reels and grid posts to maintain a cohesive look. I build in hooks for user-generated content and outline simple repurposing strategies to get more mileage from each core idea. The service includes three adjustment sessions where we can tweak the mix based on your analytics or new product drops.

Having a plan this detailed saves hours of weekly brainstorming and prevents last-minute, low-quality posts. It shifts your focus from ‘what should we post today?’ to simply executing a pre-tested strategy. This method has helped direct-to-consumer brands I’ve worked with increase their engagement rates by providing value beyond just showcasing products.

The plan is built to be agile; we schedule evergreen content pillars alongside slots for timely promotions or trends. It’s designed for e-commerce founders or small teams who manage their own social channels and need a clear, executable plan without hiring a full-time content manager. The templates and writing style guide ensure anyone on your team can produce content that feels on-brand.