People hire people, not just services. Your ‘About Us’ page is your best chance to build that human connection. I help consultants, coaches and agencies craft a genuine narrative that explains your why, showcases your journey and builds credibility without sounding like a boastful resume.

My service works for B2B service providers where trust is the main currency. A well-crafted story helps you stand out in competitive fields like legal services, financial advising, business coaching or creative agencies. It gives potential clients a reason to choose you over a nearly identical competitor.

This service covers one complete ‘About Us’ page, totaling approximately 700 to 1,000 words. The work format includes a 30-minute interview call or written questionnaire exchange. To begin, you provide your background materials, team bios and answers to a brief questionnaire about your story. The package includes a collaborative questionnaire to uncover your story, followed by a draft page copy. The structure typically moves from the origin story or mission that started your business, to the philosophy behind your work, and then to your team’s expertise presented as problem-solving experience.

We’ll include subtle social proof and end with an invitation to connect that feels personal, not like a generic sales pitch. The tone is professional yet approachable, as if you’re explaining your work to a potential client over coffee. The common thread in good ‘About’ pages is specificity. Instead of ‘we’re passionate about results,’ we might say ‘we started this firm after seeing too many marketing budgets wasted on vague brand campaigns.’ This concrete origin builds more trust than abstract claims. The process includes one revision round to refine the narrative and ensure it captures your authentic voice. There is no limit on iterations within this single revision round.