Hand-drawn typography, muted color palettes and textured backgrounds can give a brand warmth and personality that clean modern design sometimes lacks. I create website designs with a retro-inspired aesthetic for businesses where character and story are key selling points. Think independent coffee roasters, vinyl record shops, craft breweries or boutique stationery brands. The design feels curated and human, like a well-loved shopfront. This package delivers a custom website design for your homepage and one interior page, like a menu or product list. The design incorporates custom illustrative elements, perhaps a hand-drawn border or a custom icon set, and uses typography that references mid-century or 70s design sensibilities without feeling like a costume. You receive all source files in Sketch or Figma, including any custom vector illustrations as editable SVG files. I also provide a set of branded graphic elements like section dividers and background patterns that can be used across your site and social media. The retro style isn’t about nostalgia for its own sake – it’s about using visual language to communicate authenticity and craft. For a specialty coffee shop, it suggests care and tradition over industrial scale. I look at how brands like Topo Chico use vintage cues or how certain craft breweries build a whole world around their label art. The website should feel like an extension of your physical space and packaging. The challenge is making it feel charming but not cluttered, nostalgic but still easy to navigate on a phone. This approach helps small businesses with a strong physical presence create a digital home that feels just as unique. It’s for owners who want their website to have soul, not just function.