A rebrand is more than a new logo. It needs a new voice to match. I develop consistent website messaging across your key pages that aligns with your updated brand personality, whether you’re shifting from corporate to casual or from playful to premium.

This service covers five core pages: Home, About, Services/Products, a primary landing page and a core content page like ‘Our Process’ or ‘Philosophy’, totaling approximately 2,500 to 3,500 words combined. The work format includes a 45-minute kickoff call to understand the rebrand direction, followed by written communication via shared document. To begin, you provide your new brand guidelines, existing website content, brand voice documentation and any messaging goals. This starts with a review of your new brand guidelines. I then write copy for all five pages, ensuring a consistent tone, vocabulary and sentence rhythm across your entire site.

As part of the package, I provide a simple messaging guide that outlines the tone, key phrases to use and phrases to avoid, helping your team maintain consistency in future updates. A common challenge is internal teams being too close to the old language. I act as an external voice, ensuring the new tone is applied evenly and effectively. For example, a financial service moving to be more approachable might replace ‘leveraging synergistic solutions’ with ‘we help you plan for what’s next.’ The goal is to make the brand feel cohesive, where the visuals and words tell the same story. The process includes two revision rounds to refine the tone across all pages. There is no limit on iterations within these two revision rounds.

This package is designed for companies that have recently completed a visual identity update and need the words to catch up. It works for scale-ups outgrowing their startup image, established firms modernizing their market position or companies merging with another and needing a unified new voice. The output is a website that sounds as new as it looks.