You need a person using your product, but organizing a live shoot is expensive and slow. I create realistic lifestyle demo videos using AI-generated human actors. I use AI tools like Synthesia, D-ID, Runway ML, and Pika Labs to generate photorealistic actor models, create natural movements, and place them in appropriate, detailed environments.

Specify your target demographic—like a woman in her 30s working from a cafe, or a man outdoors on a hike—and the key actions you want to showcase. The AI helps generate consistent, photorealistic actor models with natural facial expressions and body movements. Then I refine and composite everything in Premiere Pro and After Effects, ensuring perfect product integration, realistic interactions, and brand consistency. The focus is on natural movement and authentic interaction with your product, whether it is a piece of tech, a kitchen gadget or an apparel item.

The deliverable is a series of three 20-30 second silent demo clips in 4K, each showing the product from a different angle or in a different use-case scenario. These clips are ready to be used as b-roll in your own edits, or I can provide a single composed 90-second product video with text graphics and a placeholder for your music. The AI tools streamline the initial actor generation and movement creation, allowing me to focus on refining the product integration, lighting, and visual storytelling.

This method gives you full control over appearance, setting and timing without the variables of a traditional production. It is particularly useful for DTC brands in early stages or for testing different marketing angles before committing to a full-scale shoot.