Homeowners searching for a plumber or electrician need to feel confident they’re hiring someone reliable. I write search ad copy that builds immediate trust for local service businesses.

You’ll receive five ad variations total (three expanded text ads and two responsive search ads), totaling approximately 800 to 1,000 words combined (approximately 160 to 200 words per ad variation). The work format is written communication via shared document. To begin, you provide your service details, local service areas, certifications or licenses and target keywords. You receive complete ad setups with headlines and descriptions. The copy highlights your local area, years of service, licensing and guarantees.

I focus on specific keywords like ’emergency plumber [City]’ or ‘licensed electrician near me’ and write descriptions that answer the searcher’s immediate questions about availability, pricing and expertise. The tone is straightforward and reassuring, using phrases that convey reliability without exaggeration. I structure the ads to include relevant callouts, like ’24/7 Service’ or ‘Free Estimates,’ directly in the copy. Having created campaigns for numerous local tradespeople, I understand the difference between an ad that gets clicks and one that gets calls from serious customers. The process includes one revision round to refine the messaging or adjust the callouts. There is no limit on iterations within this single revision round. This service is designed for HVAC companies, roofing contractors, landscapers and other home service professionals with a physical service area.