My process starts with your customer’s voice, not a list of features. I write ten scroll-stopping ad captions that sound like something a friend would recommend. This package is for brands built on community and identity, like sustainable fashion lines, artisan food companies or independent publishers.

You’ll get ten unique ad captions, totaling approximately 1,200 to 1,500 words combined (approximately 120 to 150 words per caption). The work format includes a brief review of your existing social feed or customer reviews to capture the right tone, followed by written communication via shared document. To begin, you provide your brand story, customer reviews or testimonials, existing social feed examples and brand values. The copy avoids hard sell tactics. Instead, it tells a short story, highlights a user experience or states a belief your brand holds.

You receive a simple text file with the ten captions, each paired with three headline options for the ad itself. This style works because people buy into the identity the brand represents. The captions are designed to encourage saves, shares and comments, which helps your ad delivery. The process includes one revision round to refine the tone or adjust the brand voice. There is no limit on iterations within this single revision round. It’s a good fit if your product has a strong visual element and a story behind it.