I write complete copy from the hero headline down to the final CTA button, structuring the page to overcome specific objections. The copy clearly states what the tool does in the first five seconds, uses subheadings to break down key features as user benefits and incorporates social proof like logos or testimonials at the points where doubt typically creeps in.

You’re going to get one complete landing page, totaling approximately 1,200 to 1,800 words. The work format includes a brief call (30 minutes) to understand your conversion goals, followed by written communication via shared document. To begin, you provide your product documentation, feature lists, target user personas, existing testimonials and any current landing page copy. I provide notes on where to place trust indicators like security badges and money-back guarantees.

The language is active and focused on the outcome the user will achieve, not just a list of technical features. You get the full copy deck with annotations explaining the rationale behind each section’s placement. This is based on analyzing conversion data for project management and CRM tools, where simplifying the value proposition often increases trial starts significantly. The process includes two revision rounds to refine the messaging or adjust the benefit focus. There is no limit on iterations within these two revision rounds.