Tech startups often struggle with sounding both innovative and trustworthy. A defined brand voice bridges that gap, giving your team a clear script for everything from your website to customer support emails. I build a complete voice guide that turns abstract values into practical writing rules.

The goal is a tool your marketing team and engineers can actually use, not a document that sits in a folder. It helps new hires get up to speed on your communication style and ensures consistency as you scale.

The work format includes a 60-minute discovery call to understand your brand, followed by written communication via shared document. To begin, you provide your existing marketing materials, competitor analysis, target audience information and any existing brand values or mission statements. You receive a detailed core document outlining your brand’s personality pillars, a messaging hierarchy for different audiences and a full glossary of preferred terms and phrases to use or avoid. Expect a comprehensive brand voice guide totaling approximately 8,000 to 12,000 words.

The package also includes a set of 15-20 real-world examples, showing how the voice translates into landing page copy, social posts and error messages. I structure everything in a collaborative document for easy team access and a polished PDF for sharing with stakeholders, plus a simple template if that’s your team’s workflow. This work is based on auditing your existing materials and competitor messaging, so the guidelines feel native to your space. I’ve developed these systems for numerous tech companies, focusing on how language builds user trust in competitive markets.

The process includes two revision rounds to refine the guidelines or adjust the voice attributes. There is no limit on iterations within these two revision rounds.